Communication, Content, Health initiatives, Strategy · Agencia HC-BCN
Healthy habits promotion programme: Vive tu Salud
The challenge
Designing and delivering healthy habits promotion programmes to drive real, lasting lifestyle changes for participants, integrated within the Pascual Saludable programme and adapted to a diverse corporate environment, ensuring a rigorous, approachable and everyday-applicable approach.
The solution
At Alimmenta, we took part in developing the Vive tu Salud programme, an initiative within Pascual Saludable’s healthy habits promotion programmes, aimed at fostering sustainable lifestyle changes for participants.
The project was built around a dedicated digital platform, Vive tu Salud, which centralised all the programme’s content, and included:
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Development of educational content on the Vive tu Salud platform, publishing articles and healthy habit recommendations, focused mainly on promoting healthy breakfasts.
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Management of an Instagram profile linked to the programme, aimed at reinforcing the messaging through recipes, tips and nutritional advice, with an approachable, educational tone grounded in scientific evidence.
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Design and delivery of healthy breakfast workshops, aimed at helping put the content into practice and reinforcing more balanced eating habits.
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A participative and motivating approach, combining digital content with in-person activities to encourage engagement and the long-term sustainability of habit changes.
The result
A structured healthy habits promotion programme that helps participants adopt sustainable lifestyle changes.
The initiative helps improve wellbeing and health in the workplace, reinforcing Pascual’s commitment to promoting healthy habits and consolidating a corporate health culture aligned with sustainability and prevention values.
