Communication, Content, Strategy · Agencia HC-BCN
Nutrition strategy for brands: Nestlé and a healthy lifestyle
The challenge
Supporting agency HC-BCN in repositioning Nestlé towards a healthy lifestyle, by defining a nutrition strategy for brands that would integrate nutrition and health as cross-cutting pillars of communication, ensuring the scientific consistency of the messaging and its alignment with the brand’s identity and values.
The solution
At Alimmenta, we collaborated on developing a brand nutrition strategy, bringing an expert perspective on nutrition and health to guide the narrative and actions linked to a healthy lifestyle.
The project included:
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Defining the key nutritional pillars for the brand’s positioning in the health space.
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Aligning messaging related to food, wellbeing and healthy habits, ensuring scientific consistency.
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Translating nutritional knowledge into a clear, shared conceptual framework to underpin the brand’s communication.
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Strategic support in integrating nutrition as part of the brand’s overall healthy lifestyle narrative.
The result
A coherent nutrition strategy aligned with brand identity, enabling Nestlé to consistently communicate its commitment to a healthy lifestyle.
The project helped strengthen Nestlé’s positioning in the health and wellbeing space, integrating nutrition as a key element of its narrative and consolidating evidence-based communication.
