Communication, Content, Health initiatives · Agencia Innuo
Nutrition communication for companies: Zespri
The challenge
Developing nutrition communication activities for businesses to convey health messages rigorously, clearly and engagingly, aligned with Zespri’s identity and grounded in scientific evidence, bringing nutritional knowledge closer to both healthcare professionals and end consumers.
The solution
At Alimmenta, we collaborated with agency Innuo on the design and delivery of health communication and nutrition outreach for Zespri, providing expert judgement to translate scientific knowledge into clear, useful messaging aligned with the brand’s objectives.
The project included:
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Developing educational content on nutrition and health, tailored to different audiences and communication channels.
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Scientific review and validation of nutritional messaging, ensuring its rigour and consistency with current recommendations.
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Adapting the language and approach to make the messaging easier for consumers to understand and apply in practice.
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Collaborating on outreach initiatives aimed at promoting healthy eating habits in an approachable, responsible way.
The result
Health messages that are clear, rigorous and accessible, enabling Zespri to communicate about nutrition responsibly and consistently with its positioning.
The collaboration helped strengthen the brand’s credibility in health and nutrition, bringing science-based outreach closer to consumers and consolidating evidence-based nutrition communication.
