Training · Orkla
Nutrition training for sales representatives: Möller’s supplements
The challenge
Equipping Möller’s sales teams with nutrition training for sales representatives, so they could understand the nutritional fundamentals of the supplements, communicate their benefits clearly and responsibly, and strengthen the credibility of their sales pitch, while staying consistent with scientific evidence and the regulatory framework.
The solution
At Alimmenta we designed and delivered a nutrition training programme for sales representatives, tailored to the commercial context of Möller’s supplements and the team’s specific needs.
The programme included:
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Specialist training sessions on nutrition and supplementation, aimed at helping the team understand the products and how they properly fit into a healthy lifestyle.
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Translating scientific knowledge into clear language that is understandable and applicable in a commercial setting.
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Clarifying the regulatory framework and best practice for communicating about nutritional supplements.
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Supporting materials designed to reinforce the content and serve as a reference tool for the sales representatives.
The result
Sales representatives with stronger training in nutrition and supplementation, able to communicate the benefits of Möller’s products rigorously and responsibly.
The programme helped improve the quality of the sales pitch, building trust among professional contacts and strengthening the brand’s positioning in health and nutrition.
