Briefing checker
Organise your product's information before requesting a claims or label review, so the work starts with everything it needs.
Initial guidance, not a legal opinion. Check with a professional before using a claim or a label.
- Product or category
- Audience
- Label or asset
- Composition
- Communication objective
- Sources and evidence
- Constraints
- Planned human review
Reference: Regulation (EC) 1924/2006 (nutrition and health claims) and Regulation (EU) 1169/2011 (food information to consumers). This checker does not certify compliance with either regulation.
How it works
1 · Product and audience
What the product is and who it's aimed at.
2 · Asset and objective
Which asset you want to review (label, website, campaign) and what you want to communicate.
3 · What's missing
You'll see which information is complete and which you should gather before sending the request.
Initial guidance
It is not a legal opinion: check with a professional before using a claim or a label.
Reference regulation
Regulation (EC) No 1924/2006 on nutrition and health claims and Regulation (EU) No 1169/2011 on food information to consumers.
We're with you
Our team reviews the case with you: product, market, channel and available evidence.
Is your briefing ready?
Send it to us and we'll reply within a maximum of 8 working hours with the next steps.
Talk to the team