Communication, Health initiatives · Atresmedia Publicidad / Purafruta Helios
Children’s nutrition education programmes: the healthy breakfast for children
The challenge
Designing children’s nutrition education programmes to bring healthy eating concepts to children and families in a clear, engaging and understandable way, encouraging the adoption of healthy habits from an early age and adapting the content to an experiential, participative format.
The solution
At Alimmenta we designed and helped develop interactive children’s nutrition education days focused on the importance of a healthy breakfast, as part of the Objetivo Bienestar programme.
The initiative included:
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Educational activities and participative games aimed at conveying key concepts about food and a healthy breakfast in a fun way.
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Outreach content adapted for a children’s audience, using accessible, understandable language.
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Involving families and carers, reinforcing the role of the home environment in adopting healthy eating habits.
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An experiential approach, designed to learn by doing and help the messages sink in.
The result
Children and families with a greater understanding of the importance of a healthy breakfast, and with more tools to build balanced eating habits from childhood.
The programme helped reinforce children’s nutrition education and promote healthy lifestyles from an early age, in line with health prevention and promotion goals.
