Case study · Communication, Content, Scientific advisory
Nutritional profile assessment: from technical definition to corporate communication
The challenge
Addressing the nutritional profile assessment of various products from a technical and regulatory standpoint, with the aim of translating this information into clear, consistent and responsible corporate communication, aligned with current regulations and understandable for the organisation’s different audiences.
The solution
At Alimmenta we carried out a nutritional profile assessment project that connected the technical analysis of the products with its proper application in corporate communication.
The project included:
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A technical analysis and assessment of the nutritional profiles of the products, taking into account the applicable nutritional and regulatory criteria.
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Interpreting the results from a responsible communication perspective, identifying opportunities and limits in the use of nutritional messaging.
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Supporting internal teams in understanding the nutritional profiles and their implications for the communication strategy.
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Translating technical language into clear, actionable recommendations for use in corporate and communication materials.
The result
A clear, well-structured nutritional profile assessment, supporting informed decision-making on nutritional communication.
The project helped reinforce consistent corporate communication, aligned with regulations and based on solid technical criteria, improving internal and external understanding of the nutritional profiles and their proper use in brand messaging.
