Case study · Content, Health initiatives, Scientific advisory
Nutrition consultancy for food brands: Nueces de California
The challenge
Developing a nutrition consultancy project for food brands to ensure the scientific rigour and regulatory compliance of the brand’s nutritional communication materials, while also providing expert content in cardiovascular health and practical nutrition, tailored to the brand’s context and objectives.
The solution
At Alimmenta, we developed this nutrition consultancy project for food brands in collaboration with agency Atrevia and Nueces de California, providing expert support in nutrition, health and evidence-based communication.
The main areas of work included:
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Scientific review and regulatory compliance of the brand’s nutritional communication materials, with particular focus on the correct application of health & nutrition claims under Spanish regulations.
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Advice and content drafting for the Menús con Corazón recipe book, aimed at promoting heart-healthy eating in a practical, accessible way.
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Nutritional calibration of the recipes included in the recipe book, ensuring nutritional consistency and technical rigour.
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Participation in the “Nueces de California Experience” event, through practical nutrition workshops on smoothie bowls, aimed at patients and consumers, with an educational, hands-on approach.
The result
Nutritional communication materials that are rigorous, up to date and aligned with current regulations, together with in-person activities that reinforced the scientific credibility of the message.
The collaboration helped strengthen Nueces de California’s positioning as a brand aligned with cardiovascular prevention, linking its products to healthy, balanced, evidence-based eating, both among professionals and end consumers.
