Case study · Content
Nutrition content for brands: Pascual brands
The challenge
Developing nutrition content for brands to communicate about food and health rigorously, clearly and accessibly, tailored to the different audiences of the Pascual brands and aligned with their communication strategy, ensuring the scientific grounding and regulatory compliance of the messaging.
The solution
At Alimmenta, we supported the Pascual brands in developing nutrition content, providing expert judgement to convey nutritional knowledge in a way that is accessible, engaging and aligned with each brand’s identity.
The project included:
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Defining and writing educational content on nutrition and healthy eating, tailored to each brand universe and communication channel.
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Scientific review and validation of nutritional messaging, ensuring compliance with current regulations and good practice in health communication.
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Adapting the language and approach of the content according to the target audience, maintaining scientific rigour while making it easy to understand.
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Supporting internal teams in generating and evolving nutritional content.
The result
Nutritional content that is rigorous, consistent and aligned with each brand’s identity, enabling Pascual to communicate about nutrition and health responsibly and credibly.
The project helps strengthen the Pascual brands’ positioning in healthy eating, building consumer trust and consolidating evidence-based nutrition communication.
