Case study · Communication, Content, Health initiatives, Strategy
A platform for healthcare professionals
The challenge
Developing a platform for healthcare professionals that would build an ongoing, valuable relationship with this group, offering rigorous nutrition and health content, and serving as a tool to support medical rep visits, facilitating scientific outreach and knowledge exchange.
The solution
At Alimmenta we took part in the design and management of a relationship-focused platform for healthcare professionals, contributing expert nutrition and health judgement to define the content strategy and the approach for the space.
The project included:
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Defining the platform’s content strategy, aligned with the needs and interests of healthcare professionals.
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Developing outreach and educational content on nutrition and health, based on scientific evidence.
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Supporting the structuring of the space, aimed at making it easier to access information and build an ongoing relationship with professionals.
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Supporting medical rep visits, using the platform as a channel to provide scientific content, reference materials and outreach resources that complement the work of medical rep teams and strengthen the relationship with healthcare professionals.
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Instagram campaigns with health-sector influencers, aimed at raising awareness of the platform, which included finding and selecting profiles, designing the campaign strategy and monitoring and evaluating its execution.
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A relationship-based, long-term approach, designed to build trust and position the platform as a point of reference.
The result
A well-structured, coherent platform for healthcare professionals, making it easier to access rigorous content and strengthening the relationship with this group through a scientific, outreach-focused approach.
The project helped establish a point of reference in nutrition and health, and supported medical rep visits by providing content aligned with the brand’s scientific strategy and strengthening the relationship with healthcare professionals.
